Allrecipes ‘Golden Cart’ Awards

Lettering, Illustration

For this year's "Golden Cart Awards," the Allrecipes editorial team reached out to me to create a series of 10 hand-lettered badges for each winning category in the Spring 2024 print issue! I worked with Laura, Allrecipes' art director, to come up with initial sketches for each category that matched the "vintage grocery store" feel of the product shoot, and then applied the editorial team's bold & retro color palette to bring everything to life. Keep scrolling to see the full badge series, or click here for the photo-only digital edition of this feature! 

Art Direction: Laura Ellefson, Product Photography: Fred Hardy, Food Styling: Emily Nabors Hall, Prop & Product Styling: Katherine Tucker