LOFT Holiday
Lettering, Packaging Design, In-Store Signage
For their Holiday Campaign, "The Season of Us," we worked with LOFT to create the accompanying lettering, in-store signage and seasonal packaging collection. This Holiday campaign was about bringing everyone together, celebrating friendship, and creating ways to "gift it up" with those we love. We took cues from the wintery, glittering campaign photography to create a variety of lettering samples (including "The Season of Us" featured on nationwide Window displays), along with a gift card and carrier, hangtags, and multi-sized jewelry cards. Collaborators: Aoife Wasser (Creative Direction), LOFT (Campaign Photography), Emily Gyben Coleman + Annie Leccese (Copywriting)
Lettering
Handwriting has always been a big part of the LOFT brand—especially for seasonal and Holiday campaigns—and we welcomed the opportunity to create a set of personalized lettering samples for the occasion. Featuring cheeky gifting copy from the LOFT team, we wanted this set of lettering samples to feel like they had been lifted from the inside of a holiday card, while being feminine, polished and festive. Each sample features script lettering and illustrated stars + sparkles to add to the holiday feel. 
Window Display
The final “The Season of Us,” lettering (and new Love, Loft logo) ended up being featured in the Holiday collage window display of every top tier store nationwide. A schematic of the window display design and photos of the Times Square Tower (flagship) store windows are pictured below.
Campaign Video
Also on display in the Times Square Flagship store, the LOFT Holiday Campaign video features "The Season of Us" lettering as a title treatment. BeIow is a video taken from 42nd Street in NYC, across the street from the live video in the window display of the LOFT flagship store. Packaging
The last piece of the Holiday Campaign collateral was the in-store packaging collection, featuring gift cards, a gift card carrier, sleepwear hangtags, mini hangtags, and multi-sized jewelry cards. Mint, white, and gold were the main palette for the collection (taken from the wintery Holiday campaign photography), and each packaging piece featured printed lettering samples from the campaign. 
